Marketo Certified Expert Certification Practice Test

You are running a single Program to track your Google AdWords spending for 2013. How many period costs can you set up in the Program?

1. As many as you need

2. Only one

3. Only one per month

4. Exactly one per Google ad group

The correct answer is: As many as you need

In Marketo, when setting up a Program for tracking expenses like Google AdWords spending, there is flexibility in the number of period costs you can establish. You can set up as many period costs as necessary to accurately reflect your expenses over the time frame you're analyzing, which in this case is for the year 2013. This capability allows marketers to have a granular view of spending across campaigns, keywords, and other ad elements, enabling better financial tracking and reporting. The other options limit the number of period costs unduly. For instance, stating that there can be only one period cost inherently restricts the financial tracking capabilities, which could hinder the ability to capture all relevant expenditures. Restricting to one per month or tying costs to specific ad groups also minimizes the ability to manage and analyze expenses effectively across various campaigns and strategies. The flowing nature of advertising budgets necessitates the ability to log multiple costs as needed to maintain comprehensive and accurate financial records in your marketing efforts.