Marketo Certified Expert Certification Practice Test

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Marketo Certified Expert Test. Use engaging multiple choice questions, each with hints and explanations. Be well-prepared for your certification exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

Who is the intended audience of the Interesting Moments program?

Sales
Customer
CEO
CMO

The correct answer is: Sales

The Interesting Moments program in Marketo is primarily designed for the Sales team. This program focuses on delivering critical insights and behavioral data that can help sales professionals understand when their leads are engaging with content. By capturing 'interesting moments,' such as when a lead opens an email, downloads a whitepaper, or visits a website, the sales team can identify the right moment to reach out and engage with potential customers. While other roles, such as customers, CEOs, and CMOs, may be involved in broader marketing or business strategy discussions, the actionable insights generated by the Interesting Moments program are specifically tailored for sales personnel. They need this information to prioritize their outreach and tailor their sales approach effectively, enhancing the chances of conversion from leads to customers. Therefore, the program's primary audience is the Sales team, which benefits directly from these insights for improved engagement and sales effectiveness.