Marketo Certified Expert Certification Practice Test

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Which type of report would be used to track email performance in Marketo?

Web Page Activity Report
Email Link Performance Report
Social Influence Report
Engagement Report

The correct answer is: Email Link Performance Report

The Email Link Performance Report is specifically designed to evaluate the effectiveness of links contained within emails sent through Marketo. This report provides insights into how many recipients clicked on links in the email, which links were the most popular, and overall engagement metrics associated with the email content. By focusing on the performance of links, marketers can assess the effectiveness of their call-to-action within emails and make improvements based on the data collected. In contrast, the Web Page Activity Report tracks user interactions on your website, which does not provide information specific to email campaigns. The Social Influence Report focuses on the impact of social media efforts, which is outside the scope of email performance. The Engagement Report is broader and summarises overall engagement activities but does not drill down to link performance specifically within emails. Thus, the Email Link Performance Report is the most suitable choice for analyzing email performance in Marketo.