Marketo Certified Expert Certification Practice Test

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Which type of page can you set up a Landing Page redirect rule?

An external hosted landing page
A non-Marketo landing page containing Marketo Munchkin code
Any page
A Marketo CNAME landing page

The correct answer is: A Marketo CNAME landing page

The option stating a Marketo CNAME landing page is the correct answer because Marketo's CNAME (Canonical Name) landing pages are specifically designed to leverage built-in features, including the ability to set up landing page redirect rules. These pages are hosted by Marketo, allowing for direct integration with its functionality, including tracking, reporting, and compliance with redirect rules that facilitate better marketing automation. Using a Marketo CNAME landing page ensures that all the functionalities associated with Marketo's robust marketing tools, such as lead tracking and data analytics, work seamlessly. This is essential for a consistent user experience and effective management of leads generated through those landing pages. Other types of pages may not fully support the landing page redirect rule due to their external hosting arrangements or lack of direct integration with Marketo's system. For instance, an external hosted landing page may have limitations depending on where it is hosted and how it interacts with Marketo. Non-Marketo landing pages, even if they contain Munchkin code, do not provide the same level of seamless integration. Therefore, the best choice for establishing a landing page redirect rule remains a Marketo CNAME landing page.