Marketo Certified Expert Certification Practice Test

Which three steps are necessary to ensure an unsubscribe page appears in the reader's local language?

1. Update the individual languages and set your default

2. Create a smart list for each preferred language

3. Create a segmentation for language with a segment for each

4. Create the content block on the landing page as dynamic

The correct answer is: Update the individual languages and set your default

To ensure that the unsubscribe page appears in the reader's local language, it is essential to update the individual languages and set a default. This step involves configuring the unsubscribe process such that it recognizes the preferred language of the user, allowing for a tailored experience. By updating the individual languages, you ensure that the correct language options are available based on the user's settings or location. Setting a default language is also crucial because it determines what language will be displayed if a user’s preferred language is not available. This ensures that the unsubscribe page is user-friendly and maintains a professional appearance, thereby enhancing the overall experience for the user. While creating a smart list for each preferred language, developing a segmentation for language, or making content blocks dynamic can contribute to overall marketing strategies, they do not directly address the need for ensuring that the unsubscribe page is presented in the appropriate language for each user. Instead, focusing on the languages and the default setting directly impacts the user's ability to unsubscribe in their local language effectively.