Marketo Certified Expert Certification Practice Test

Which three channel and program types are suitable to gate content on a company website?

1. An Email program with the channel "Email"

2. A Default program with the channel "Web Form"

3. An Event program with the channel "Web Form"

4. A Default program with the channel "Content"

The correct answer is: A Default program with the channel "Content"

Gating content on a company website involves placing downloadable content behind a form that users must complete in order to access it. This strategy is commonly employed to capture leads, and it requires the use of both a program type and a channel that allows for form submission. A Default program with the channel "Content" is suitable for gating content because it is specifically designed to manage and track the performance of content assets. This program type facilitates the creation of a web form that can be used to collect user information in exchange for access to the gated content. Using a Default program with the Content channel ensures that the entire process remains organized and aligns with marketing objectives. On the other hand, while the Email program and Event program may seem relevant, they do not inherently facilitate gating content in the same way as a Default program set to Content. The Default program approach directly ties to content management and supports the associated marketing workflows necessary for effective lead capture.