Marketo Certified Expert Certification Practice Test

Which statement accurately describes a Static List in Marketo?

1. The lead database.

2. A dynamically generated list based on rules (filters and triggers).

3. A container for a set of leads.

4. The membership of a Program.

The correct answer is: A container for a set of leads.

A Static List in Marketo serves as a container for a set of leads that have been manually added or imported into it. This type of list does not change automatically; once leads are included in a static list, they remain there until they are manually removed. This characteristic makes static lists useful for specific campaigns, segments, or for organizing leads that require no ongoing criteria for inclusion or exclusion. Static lists differ from dynamic lists, which automatically update based on predefined rules and criteria. The static nature means that if a lead's status changes or if they no longer meet specific target attributes, they must be manually adjusted in a static list. Understanding this distinction is crucial for effective audience segmentation and campaign management in Marketo.