Marketo Certified Expert Certification Practice Test

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Which of the following lead sources does Marketo not de-dupe on email addresses?

  1. Trusted list imports

  2. Form fills

  3. Untrusted list imports

  4. Manual lead creation

The correct answer is: Manual lead creation

Marketo does not de-duplicate on email addresses for manual lead creation because this process allows for a more flexible approach to inputting lead information. When leads are created manually, a user can enter details without the system automatically checking against existing records for potential duplicates. This method is useful for situations where specific attributes or unique scenarios necessitate the addition of a lead, regardless of whether an email address may already exist in the database. In contrast, trusted list imports, form fills, and untrusted list imports all involve processes where Marketo conducts checks against existing email addresses to prevent the creation of duplicate leads in the system. Implementing these verification methods helps maintain the integrity and accuracy of the lead database by ensuring that each email address is unique per record.

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