Marketo Certified Expert Certification Practice Test

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Study for the Marketo Certified Expert Test. Use engaging multiple choice questions, each with hints and explanations. Be well-prepared for your certification exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

Which of the following is NOT true about changing the value of a tag?

References to the tag value will show the new name
Data will not be lost when updating the tag
Historical data will reflect the change in the tag
Tag values can only be changed when not in use

The correct answer is: Tag values can only be changed when not in use

The correct choice indicates that the statement is not true about changing the value of a tag. Tag values in Marketo can be updated while they are in use, meaning their references will immediately reflect the new name without losing any associated data. This capability is particularly beneficial for maintaining consistency across marketing materials and data management, as users can adjust tag values to better align with evolving processes or organizational nomenclature without impacting historical records or data integrity. When a tag value is modified, all references to that tag will display the updated tag name, ensuring that current campaigns and assets utilize the most up-to-date terminology. Moreover, when changing tag values, the system retains all historical data linked to the original tag, thereby preserving the integrity of reporting and analytics without loss. This combination of features supports flexibility in tag management while ensuring continuity in data tracking and reporting. In essence, the flexibility of modifying tags while they are active distinguishes tag management as an efficient process in Marketo.