Marketo Certified Expert Certification Practice Test

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Which of the following cannot be created with a local asset inside a program?

Smart Campaign
Reports
Landing pages
Snippets

The correct answer is: Snippets

A local asset within a Marketo program is designed to help manage and utilize various program-specific content. While smart campaigns, reports, and landing pages can all be created as local assets within a program, snippets are not considered local assets. Snippets in Marketo are reusable pieces of content or design elements that can be leveraged across different marketing assets, but they are stored at the account level rather than being tied to a specific program. This characteristic allows snippets to be used universally across various programs and campaigns, maintaining a consistent look and feel or messaging. Since snippets are not specific to any one program, they cannot be created as local assets within that context. Therefore, understanding the nature of how snippets are utilized helps clarify why they cannot be formed as local assets in a program setting compared to the other options listed.