Marketo Certified Expert Certification Practice Test

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Which filter type is unavailable when creating a Smart List?

Company Attributes
Custom Filters
Lead History
Inactivity Filters

The correct answer is: Custom Filters

When creating a Smart List in Marketo, one of the filter types that is unavailable is Custom Filters. Smart Lists are designed to segment leads based on specific criteria and utilize predefined filter types that relate to the attributes available in Marketo’s database. Custom Filters, by contrast, are a feature used primarily in specific scenarios, such as creating advanced reports or when utilizing certain vendor integrations, rather than for standard Smart List criteria. The ability to filter based on predefined lead attributes, company details, lead activity history, or inactivity is essential for marketing automation and lead management, making these filter types available for effective segmentation. In summary, the unavailability of Custom Filters in Smart Lists emphasizes the focus on using essential, standardized filters that facilitate dynamic and actionable lists comprised of leads based on specific, well-defined attributes and behaviors.