Marketo Certified Expert Certification Practice Test

Which action should a marketing manager take to reset lead scores to 0 for leads that haven’t opened emails in six months?

1. Smart Campaign with a flow step - Add to system list "Unscored leads"

2. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0

3. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0

4. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0

The correct answer is: Smart List with a flow step - CHANGE DATA VALUE, New Value = 0

The correct action for resetting lead scores to 0 for leads that haven't opened emails in six months is to utilize a Smart List paired with a flow step that involves changing the data value, specifically setting the new value to 0. This approach leverages the Smart List functionality to identify the relevant leads effectively. By creating a Smart List that filters for leads who have not opened any emails in the last six months, the marketing manager can ensure they are targeting the correct set of leads. Following this identification phase, incorporating a flow step to change the data value allows for a direct alteration of the lead’s score to zero, which is the desired outcome. The other options do not adequately serve the objective: - Adding to a system list does not reset scores directly; it merely categorizes leads without addressing score values. - Changing program success levels is unrelated to lead scoring and does not impact the individual's score directly. - While changing the score is indeed the action needed, the focus on a Smart List with a flow step provides more clarity and specificity in addressing the lead criteria to achieve this reset.