Marketo Certified Expert Certification Practice Test

When sending an HTML email, what is considered best practice?

1. Send a duplicate.

2. Create a text version.

3. Copy all known leads from the same domain.

4. Add all your site navigation.

The correct answer is: Create a text version.

Creating a text version of an HTML email is considered best practice because it ensures that all recipients can access the content, regardless of their email client or preferences. Some email clients may not support HTML rendering, or users may have their email set to display in plain text for security or usability reasons. By including a text version, you enhance the accessibility of your message, allowing it to reach a broader audience. Additionally, creating a text version helps improve deliverability and engagement rates, as emails that are more accessible tend to be opened and read more often. This practice also aligns with the guidelines of many email marketing platforms, which recommend providing both HTML and plain text alternatives to maximize the effectiveness of email campaigns. By adhering to this approach, you accommodate varying user preferences and ensure a better user experience overall.