Marketo Certified Expert Certification Practice Test

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Study for the Marketo Certified Expert Test. Use engaging multiple choice questions, each with hints and explanations. Be well-prepared for your certification exam!

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Practice this question and more.

What type of marketing strategy does the Marketo engagement program support?

Content Marketing
Account-Based Marketing
Social Media Marketing
Lead Nurturing

The correct answer is: Lead Nurturing

The Marketo engagement program is specifically designed to support lead nurturing strategies. Lead nurturing involves developing and maintaining relationships with potential customers throughout their buying journey. The engagement program allows marketers to deliver relevant and personalized content to leads based on their behavior and interests, facilitating ongoing communication and engagement. This approach helps move leads through the sales funnel by providing them with the information they need at the right time, ultimately guiding them toward making a purchase decision. By nurturing leads over time, businesses can build trust and rapport, making it more likely that leads will convert into customers. While other marketing strategies like content marketing, account-based marketing, and social media marketing are important in their own right, the focus of the Marketo engagement program is primarily on creating and managing automated and customized experiences that nurture leads based on their specific engagement with the brand. This makes lead nurturing the central concept that the engagement program effectively supports.