Marketo Certified Expert Certification Practice Test

What must you do to include archived email information in a report?

1. Include it as a filter under the Setup section of the report, using the Email Performance Report

2. Include it as a filter under the Setup section of the report, using the Program Performance Report

3. Run the Archived Email Report

4. Include it in the Smart List for the Email Performance Report

The correct answer is: Include it as a filter under the Setup section of the report, using the Email Performance Report

To include archived email information in a report, it is essential to correctly configure the report’s settings. When using the Email Performance Report, you'll want to incorporate archived emails by applying the appropriate filters under the Setup section. This approach enables you to analyze performance metrics for emails that are no longer active but have been archived, ensuring that your reporting encompasses all relevant data. The Email Performance Report is specifically designed to give insights into email activities, and by incorporating archived data, it allows for a more comprehensive understanding of past email campaigns and their effectiveness. By leveraging this filter, you ensure that the report reflects a complete picture rather than just focusing on current or active emails. The other reporting options either do not provide the necessary functionality to include archived information or pertain to different types of analyses that do not allow for this specific inclusion. Therefore, utilizing the filter feature in the setup of the Email Performance Report is the correct method for achieving the desired outcome.