Marketo Certified Expert Certification Practice Test

In an engagement program, what needs to be done to send emails to leads?

1. Ensure the emails are designed correctly

2. Quality of deliverability should be checked first

3. Members should be added to the engagement program

4. Activate CRM sync with the engagement program

The correct answer is: Members should be added to the engagement program

To send emails to leads in an engagement program, it is essential to add members to that program. Engagement programs in Marketo are designed to nurture leads through a series of targeted communications over time, and adding members to the program ensures that the appropriate audience receives the emails being sent out. Members of an engagement program can be added based on specific criteria, allowing marketers to tailor their outreach effectively. Once members are part of the program, the scheduled emails will be sent automatically according to the program's cadence. This process is fundamental for achieving the workflow's purpose, which is to engage the leads with relevant content over time. While it is important to ensure emails are designed correctly and to check deliverability, these tasks serve as supporting activities rather than core to the functionality of sending emails to leads once they are added to the program. Activating CRM sync can also be beneficial for certain operational features but is not a requirement for sending emails within an engagement program directly. Thus, adding members is the crucial step that enables email dispatch to leads in this context.