Marketo Certified Expert Certification Practice Test

If you want to split up a group of leads in four randomly selected cohorts and put each group into its own static list, how should you do this?

1. Import List using "Random" under advanced options

2. Single Flow action: Add to List with add choice and Random Sample

3. You cannot achieve this in Marketo

4. Add to List flow step inside of a "random" type program

The correct answer is: Single Flow action: Add to List with add choice and Random Sample

The approach of using a single flow action that involves adding leads to a list with the add choice and the random sample option is effective for splitting up a group of leads into randomly selected cohorts. This method allows you to define a flow step that can randomly assign leads to specific static lists based on your criteria. When using the random sample functionality in a flow action, Marketo selects a subset of the leads based on the parameters you define. This is particularly useful for creating cohorts without manually segmenting the leads, ensuring a fair and equal distribution across the different lists. It simplifies the processing and allows marketers to efficiently group leads based on randomization, which can be essential for testing or analysis purposes. In contrast, other options may not achieve the desired outcome for cohort creation. For instance, the import list method is not tailored for random grouping and would require predefined lists. The claim that it cannot be achieved in Marketo is inaccurate, as the functionality exists depending on how it's implemented. Lastly, while adding to a list within a "random" type program could be considered, it isn't the most straightforward or targeted method for creating static lists specifically for cohorts in this context.