Marketo Certified Expert Certification Practice Test

If a marketer wants to understand the growth of their database, which report should he/she review?

1. Leads by status

2. Leads by revenue

3. Leads by performance

4. Leads by campaign

The correct answer is: Leads by performance

To understand the growth of their database, the most appropriate report to review would focus on the performance of leads over time. The "Leads by performance" report captures the dynamics of lead acquisition, conversion rates, and overall engagement levels, providing insight into how effectively the marketing strategies are contributing to the increase in the number of leads. This report allows marketers to track not only how many new leads are being added to the database but also how those leads are performing in the funnel. It gives clarity on the health of the database, indicating trends in growth, engagement, and potential drop-offs. By analyzing performance metrics, a marketer can identify which campaigns or activities are driving growth and which might need adjustment. In contrast, the other reports do not provide a clear picture of database growth. "Leads by status" focuses on the current state of leads rather than their overall growth trend. "Leads by revenue" analyzes financial aspects rather than counting the number of leads, while "Leads by campaign" evaluates the success of individual campaigns but does not necessarily indicate the total growth of the database over time. Thus, the emphasis on performance metrics makes the "Leads by performance" report the best choice for understanding database growth.