Marketo Certified Expert Certification Practice Test

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Study for the Marketo Certified Expert Test. Use engaging multiple choice questions, each with hints and explanations. Be well-prepared for your certification exam!

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If a lead has already received the second email in an Engagement Program, which email will they receive today if the cadence is set for today?

The first
The second
The third
The fourth

The correct answer is: The third

When a lead is participating in an Engagement Program in Marketo, they receive emails based on a predefined cadence, which determines the schedule of the emails sent. If the lead has already received the second email, it indicates that they were previously sent the first and the second emails. Given that the cadence is set for today, the lead will progress to the next email in the sequence, which in this scenario is the third email. The intention of the Engagement Program is to provide a structured flow of communication without repeating previous emails until all emails in the program have been sent. Therefore, since the lead is set to receive the next email in line in the cadence today, they will receive the third email. This understanding is key for managing how leads are nurtured through the Engagement Program while ensuring that they receive the appropriate content in a timely manner.