Marketo Certified Expert Certification Practice Test

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Study for the Marketo Certified Expert Test. Use engaging multiple choice questions, each with hints and explanations. Be well-prepared for your certification exam!

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If a lead enters the Program in July, to which period cost will their acquisition be attributed?

April
July
The cost will be distributed among all four months
The acquisition cost will not be accounted for

The correct answer is: April

The correct response is that the acquisition cost will be attributed to July. This is because when a lead enters a marketing program, the financial impact and associated acquisition costs are typically recorded in the month the lead engages with the program. This reflects the direct correlation between a lead's entry into the program and the costs incurred during that specific time frame. Attributing acquisition costs to July allows for a clear understanding of the return on investment (ROI) for that particular month and enables marketers to assess the effectiveness of their campaigns accurately. This aspect is vital for reporting, budget allocation, and strategic planning going forward. Therefore, while considering the options, understanding that the month of entry is when costs are recognized helps clarify the importance of tracking performance on a monthly basis.