Marketo Certified Expert Certification Practice Test

How do you grant a new marketing employee access to your Marketo instance?

1. Have the Marketo admin invite the new employee as a new user

2. Visit www.marketo.com to set up the new user

3. Add the new employee as a new lead to your database

4. Call Marketo technical support to set up the new employee's access

The correct answer is: Have the Marketo admin invite the new employee as a new user

Granting access to a new marketing employee in Marketo is typically done by having the Marketo admin invite the new employee as a new user. This process ensures that the new user is properly configured with the necessary permissions and roles appropriate to their job responsibilities within the Marketo instance. When the admin invites the new user, they will be able to assign specific permissions, which can include access to various features and functionalities that the employee needs to perform their tasks effectively. This role-based access control is crucial in maintaining the security and integrity of marketing data and campaigns, ensuring that employees only have access to information pertinent to their roles. The other options would not effectively provide access or would bypass the necessary administrative protocols: setting up a user directly on the Marketo website without an invitation is not possible, adding a new employee as a lead does not grant them Marketo access, and calling technical support is not a standard procedure for user access management as it should be handled internally by a designated admin.