Marketo Certified Expert Certification Practice Test

How do you add an additional Tag Value to an existing Tag Type?

1. Go to Admin>Field Management>Add New Tag Value

2. Go to Admin>Smart Lists>Add New Tag Value

3. Go to Admin>Tags>New>Add New Tag Value

4. Go to Admin>Channel>Add New Tag Value

The correct answer is: Go to Admin>Tags>New>Add New Tag Value

To add an additional Tag Value to an existing Tag Type, navigating to the Tags section within the Admin console is key. Selecting the appropriate Tag Type allows for the expansion of that specific category by adding new values, which enhances the organization of your marketing assets in Marketo. This action is performed in the Tags area, where all Tag Types are managed. This option is the correct way to handle tag management because it streamlines the process of categorizing and organizing campaigns or assets, ensuring that any new values align correctly under the existing Tag Type. Proper tag management is crucial for reporting and tracking performance metrics. Other choices involve navigating to different sections that do not pertain to the management of Tags directly. For instance, Field Management deals primarily with custom fields, while Smart Lists focuses on segmentation and lead management. Channel management does not allow for adding Tag Values but rather organizes the channels through which activities are tracked. Therefore, solely the Tags option is designed for this specific task of adding Tag Values.