Marketo Certified Expert Certification Practice Test

Before deleting an email, which must you do first?

1. Remove its content

2. Make sure it is in the Design Studio

3. Make sure its name does not match an email in use

4. Unapprove it

The correct answer is: Unapprove it

To delete an email in Marketo, the first step is to unapprove it. This action is crucial because Marketo does not allow the deletion of approved emails to ensure that any emails currently in use or scheduled for campaigns are not accidentally removed. Unapproving the email changes its status and confirms that it is no longer active or in use, allowing for safe deletion. The need to unapprove is about maintaining organization and preventing unintended disruption in marketing operations. Once an email is unapproved, it signifies that it's no longer part of any active campaign, which is a necessary step before removing it entirely from the system. Other aspects like checking if it is in the Design Studio or if its name matches an email in use may be relevant to management processes but do not directly pertain to the immediate action of deletion. The focus should always be on ensuring that the email’s approval status is addressed first to safeguard campaign integrity.